This was a live brief which was part of my second year at University. UK Greetings was one of participants in the YCN Challenge. The brief stated to create a new line of greetings cards alongside a set of stationary. My target audience is Young Adults who have a particular interest in plants and modern aesthetics.
This is an interactive idea I came up with in addition to the greetings card. The concept is that when you open the card you see a minimal illustration of a lamp and text saying “Finally you get to turn your lights on. Go on do it!”. There is also a pull tab, which turns on a light behind the illustration.
The page is very minimalistic which refers to the idea of a brand new house. The light resembles the new beginnings of moving.
