DITTO is a contemporary publication concept built around a simple idea, that design can interrupt the mundane. In a world where daily routines dominate, a well-placed, well-designed publication can be enough to make someone stop, engage, and think differently for a moment.
FOR YOU is DITTO's debut publication, a series of books designed to be left in high-traffic environments for strangers to find. Each book is built around a different personality type, inviting whoever picks it up to engage creatively, step outside their routine for a moment, and not overthink it.
Who forgot their headphones
The caffeine obsessed
Who loves people watching
Who's always hangry
The good ol' music junkie
Each book is designed to stop someone mid-commute, a bold, personality-led title doing the work of a shop window, pulling in whoever it's meant for. Inside, the content is crafted to feel relevant and personal regardless of who picks it up, blurring the line between designed object and genuine human interaction.
The following video has flashing images which some people may be sensitive to.
