First project of second year at university. We were asked to draw attention to a noble cause by using a typography design led solution. Based on a good case and a change that will make the world a better place.
I decided to create a campaign that fights for the preservation and legitness of the Human Rights Acts. By focusing on the youth and younger generation the campaign will be both physical and digital.
![](https://cdn.myportfolio.com/853b173c-4df5-4c4a-b4b7-745a2572af01/738db059-b972-4a3a-8a27-ea896636ded1_rw_1920.png?h=ddb11c714c6d3333fd17e0dabcb154ef)
![](https://cdn.myportfolio.com/853b173c-4df5-4c4a-b4b7-745a2572af01/6b6205ac-c673-4b1c-8a5c-77ff9e3f9d2b_rw_1920.jpg?h=03f886c8b12c3f39dd5e5313f1ff7cec)
Primary logo with possible colour variants
![](https://cdn.myportfolio.com/853b173c-4df5-4c4a-b4b7-745a2572af01/f1f366e4-c47a-4001-83a1-e06422214306_rw_1920.png?h=16e7bdcfa06d89299dc3b07cb7995c1d)
![](https://cdn.myportfolio.com/853b173c-4df5-4c4a-b4b7-745a2572af01/6227daf6-0c7a-4095-b5b6-0f42fd614474_rw_3840.png?h=239d8281775a4980d7041876de7d3486)
![](https://cdn.myportfolio.com/853b173c-4df5-4c4a-b4b7-745a2572af01/f59355d2-dda2-48ec-999d-882ccd32ce3e_rw_3840.png?h=8bc63ff41a694aa5a1c6e15a93d130cd)
![](https://cdn.myportfolio.com/853b173c-4df5-4c4a-b4b7-745a2572af01/1dfc5bdb-3f13-4590-bee5-bd1959543403_rw_3840.png?h=0ca5addd29d7798718e19964eb794828)
![](https://cdn.myportfolio.com/853b173c-4df5-4c4a-b4b7-745a2572af01/963844e7-46c0-4186-8a83-fce889f7648b_rw_3840.png?h=94fc4f5234c7ad103aeb0e2c105da493)
Secondary Logo
![](https://cdn.myportfolio.com/853b173c-4df5-4c4a-b4b7-745a2572af01/bd46faac-4f7b-44d1-bd43-33110984982b_rw_1200.png?h=297fe9aca93a7db4e206a77cae514eaf)
Campaigns Typeface ruling:
![](https://cdn.myportfolio.com/853b173c-4df5-4c4a-b4b7-745a2572af01/a38a7664-eeb7-42e5-b6d3-8f93cce7f17c_rw_1200.png?h=de98216236c32fe38f26e507ab40deda)
![](https://cdn.myportfolio.com/853b173c-4df5-4c4a-b4b7-745a2572af01/9fbae1b4-f46e-4b4e-9e75-a43e724682ab_rw_1200.png?h=5185595a2190666a4aa4c1f625aa0568)
![](https://cdn.myportfolio.com/853b173c-4df5-4c4a-b4b7-745a2572af01/6d2aacbc-e0cb-480f-8ebe-0a332b9ef8a7_rw_1920.png?h=510918702a66dbb824be165a43ea653c)
![](https://cdn.myportfolio.com/853b173c-4df5-4c4a-b4b7-745a2572af01/a2d00fda-5847-4890-aa50-3b6b276796a5_rw_1920.png?h=725f5edae28e1dd3d71194d5af6f4eb2)
![](https://cdn.myportfolio.com/853b173c-4df5-4c4a-b4b7-745a2572af01/e3e26c09-6756-46f0-aab5-2f65b212478d_rw_1200.png?h=884b17bed21b74b51b8a5621eea1b628)
![](https://cdn.myportfolio.com/853b173c-4df5-4c4a-b4b7-745a2572af01/465020ae-7abb-47d6-8fbe-d659ed38c567_rw_600.png?h=8283dd4a828f82b7d9b15d55f0e873c9)
Social Media Presence
![](https://cdn.myportfolio.com/853b173c-4df5-4c4a-b4b7-745a2572af01/93311b59-c755-4ef1-959a-8a7d876abf0e_rw_1920.png?h=76e5d69d9e3b2e7410caa7eb8ccbbc23)
![](https://cdn.myportfolio.com/853b173c-4df5-4c4a-b4b7-745a2572af01/bb3bef2c-811d-4ced-9185-4cf3fb0d01db_rw_1920.png?h=1fb9593c9a89d4f7e0b051e8b66878d1)