The brief called for a typography-led campaign in support of a meaningful cause. I chose to focus on the preservation and legitimacy of the Human Rights Act, a subject that feels increasingly relevant, with a campaign strategy deliberately aimed at younger audiences who are most likely to engage, share and act.
The response spans both physical and digital touch points, using typography as the primary vehicle to communicate urgency without losing clarity.
Primary logo with possible colour variants
Secondary Logo
Campaigns Typeface ruling:
Social Media Presence
