At New Vision I worked across the full design-to-production pipeline, from technical elevation drawings and 3D floor plans through to print-ready signage files and client-facing renders.
The role gave me direct exposure to how design operates at a corporate level, delivering work for national and international brands including EVRi, Serco, Bupa Dental Care, Medivet, Advinia Healthcare and the British Embassy.
Beyond signage, I contributed to uplifting New Vision's existing brand assets and produced a range of promotional and operational materials, including an intro video built in Blender, information leaflets, branded invoices and email signatures.
I also took on the design of a website for one of their product offerings, extending my role well beyond the core signage brief.
Serco Rebrand
Serco UK & Europe approached New Vision to lead a full identity refresh, a significant brief given they had no internal design team and were relying entirely on our creative judgement. Working within their existing logo, I developed an updated visual identity built around a refined colour palette, contemporary gradients and a new iconography system, bringing consistency and modernity to a brand operating at national scale.
Before
After
These images show completed sites using the refreshed branding.
The Waterlooville site became my most ambitious project at New Vision. Alongside the identity refresh, Serco required a sub-brand for their design integration and testing facility, a brief that arrived with minimal direction and no existing assets to work from. I developed the concept from scratch, presenting two distinct brand routes to give the client a clear creative choice."
To give the client a clearer vision, I created a 1:1 replica of their site on Sketchup.
Medivet
Medivet is one of New Vision's largest ongoing clients, commissioning a full estate refresh following their recent rebrand. With established brand guidelines already in place, the focus was on translating their new identity into precise signage specifications and manufacturing standards across hundreds of locations. To help clients visualise the outcome before production, I introduced detailed elevation drawings into the process, adding a layer of clarity that strengthened client confidence and sign-off. To date, over 300 Medivet sites have been refreshed, with around 80 of those completed directly by me.
